Join us in May for a seminar on data management techniques with Carlos Arcila
Carlos Arcila Calderón, professor at the University of Salamanca (USAL) and member of the Audiovisual Content Observatory (OCA) will visit Novos Medios Research Group this May. Professor Arcila Calderón, a specialist in digital methodologies applied to communication research, will share his insights in the seminar Techniques for managing large amounts of data for communication research. … Read more
Tania Fernández, Miguel Túñez e Madalena Oliveira lead ‘El audio del futuro en los medios de servicio público’
The collective volume The Future of Audio in Public Service Media offers a choral and multidisciplinary reflection on the profound transformation that sound media are undergoing in the context of the so-called era of audification. Edited by Tania Fernández Lombao, Miguel Túñez López, and Madalena Oliveira, the book places audio at the center of innovation strategies in … Read more
María Cruz Negreira Rey has been promoted to Associate Professor
María Cruz Negreira Rey, researcher at the Novos Medios group, has been promoted to Associate Professor of Audiovisual Communication and Advertising after defending her teaching and research project on November 18, and once her nomination was published in the Official State Gazette (BOE) on December 8, 2025. María Cruz Negreira Rey became a member of … Read more
Projects in progress
Artificial intelligence in digital media in Spain: effects and roles
Ministerio de Ciencia, Innovación y Universidades (PID2024-156034OB-C22)
2025–2029 (concesión provisional)
Open Public Service Media in the Age of Artificial Intelligence: Public Value, Inclusive Society and Ecosystemic Innovation
Ministerio de Ciencia, Innovación e Universidades (PID2024-160337OB-I00)
2025–2028
Creation of an AI-powered chatbot platform to communicate the public value of the PSM
Ministerio de Ciencia e Innovación (PDC2023-145885-I00)
2024–2025
European Digital Media Observatory regional hub
(DIGITAL-2023-DEPLOY-04; IBERIFIER Plus – 101158511)
2024–2026
Research and knowledge transfer
Emerging
We analyse and develop strategies, rhetoric and technological formats for emerging markets in both communication and scientific dissemination.
Policies
We contribute to understanding the evolution of public policies related to the communications sector and provide suggestions and analyses for decision-making.
We analyse cultural industries and cooperate in the implementation of new digital cultures in companies and organisations. Innovation
We work in cutting-edge areas of the relationship between technology and communication: from information architecture to the creation of innovative narrative formats for interactive communication. Solvency
We are a research group with more than twenty years of experience in the communication and ICT sector, working in research and applying it with companies and the third sector.