Novos Medios researcher César Fieiras Ceide has published the book IA, innovación y medios. 150 entrevistas para comprender el cambio, edited by Tirant Humanidades and available in open access. The volume examines how innovation, artificial intelligence and user experience are reshaping the media ecosystem, drawing on fieldwork carried out between 2019 and 2025. During this period, the author conducted more than 150 interviews with media professionals from over thirty countries, which form the main empirical corpus of the book. The volume includes a foreword by Charlie Beckett, Professor of Journalism in the Department of Media and Communications at the London School of Economics and Political Science (LSE) and Director of the Polis JournalismAI project.
Based on these voices, the book offers a comparative and applied reading of the changes currently affecting media organisations and of the decisions through which they are building their future. The corpus includes professionals linked to editorial leadership, innovation, strategy, product, technology, data and the everyday work of newsrooms.
The publication translates part of the author’s research trajectory into a narrative, accessible and knowledge-transfer-oriented format. This research had previously been developed through his doctoral thesis and in more than 100 academic contributions, including journal articles, book chapters and conference papers. The aim is to make this knowledge available to media professionals, Communication students and readers interested in the current transformation of the media, while maintaining academic rigour and an applied perspective.
The book addresses issues such as the innovation priorities of media companies, the organisational models of innovation, the profiles leading these processes, current uses of artificial intelligence, its effects on routines and professional roles, the governance of AI projects, implementation workflows, fully synthetic media, the ethical and legal limits of automation, personalisation, user experience, immersive environments and the relationship between media organisations and younger audiences.
The volume is framed within the research lines of Novos Medios on innovation, artificial intelligence, digital transformation, public service media, user experience and the evolution of the professional and organisational models of journalism.
The book is available in open access and can be downloaded at the following link:https://minerva.usc.gal/entities/publication/41f849c8-3e6c-4bab-8009-d8bc1afed8a7
Table of contents
Foreword
Why do we need to know what is happening to journalism and AI?, by Charlie Beckett
Introduction and method
Block 1. Let those who can think, think! (inside the wheel)
Chapter 1. Where are media organisations innovating today?
Chapter 2. How is innovation organised in the media?
Chapter 3. Who leads innovation processes in news organisations?
Block 2. Artificial intelligence at the heart of change. Technological transformation, teams, dilemmas and projections
Chapter 4. What is AI really changing in the media?
Chapter 5. What are media organisations using AI for today?
Chapter 6. How is AI affecting professional profiles and routines in the media?
Chapter 7. Who manages AI projects in the media?
Chapter 8. How is AI implemented in practice? Dynamics and implementation workflows in newsrooms
Chapter 9. What comes next? Forecasts for AI implementation and development in the media
Chapter 10. What if media operated without journalists? The logic of the first fully synthetic media
Chapter 11. Where do we draw the line? Ethical-legal framework and operational limits for AI implementation in the media
Block 3. Redefining user experience. Personalisation, immersion, new audiences
Chapter 12. How is user experience being transformed in the media?
Chapter 13. On Earth or in the metaverse?
Chapter 14. Will young people watch television in the living room?
Block 4. Where are we heading?
Chapter 15. What will the media ecosystem look like in five years?
Chapter 16. And a question for me?
