Research areas

Priority research lines

• Cybermedia and mobile communication: local and hyperlocal media, new media, information architecture, business models, media structure, journalism metamorphosis, content production, mobile journalism.
• Public television: communication economics and management, public service media, audiences, TV information, sector structure.
• Radio: radio information, industry structure.
• Corporate communication: marketing, social media, institutional information.
• Political communication: discourse, citizen participation.
• Narratives: multimedia, interactive, transmedia and immersive, data and visualization.
• Cultural industries: cultural dynamization and expressive modalities.
• ICT and Information Society: technologies and social inclusion, digital literacy and reception, e-health.
• Dissemination of science.
• Mobile communication systems and psychosocial inclusion.
• New algorithms applied to communication.
• Information disorders, verification and media literacy.
• Communication and media observatory.