{"id":4667,"date":"2025-10-01T22:50:42","date_gmt":"2025-10-01T20:50:42","guid":{"rendered":"https:\/\/novosmedios.gal\/?page_id=4667"},"modified":"2026-09-10T10:48:48","modified_gmt":"2026-09-10T08:48:48","slug":"openpsm","status":"publish","type":"page","link":"https:\/\/novosmedios.gal\/en\/openpsm\/","title":{"rendered":"Medios de comunicaci\u00f3n p\u00fablicos abertos na era da intelixencia artificial: valor p\u00fablico, sociedade inclusiva e innovaci\u00f3n ecosist\u00e9mica"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"198\" src=\"http:\/\/novosmedios.gal\/wp\/wp-content\/uploads\/Captura-de-pantalla-2024-10-17-a-las-17.14.05-1024x198.png\" alt=\"\" class=\"wp-image-4277\" style=\"width:479px;height:auto\" srcset=\"https:\/\/novosmedios.gal\/wp\/wp-content\/uploads\/Captura-de-pantalla-2024-10-17-a-las-17.14.05-1024x198.png 1024w, https:\/\/novosmedios.gal\/wp\/wp-content\/uploads\/Captura-de-pantalla-2024-10-17-a-las-17.14.05-300x58.png 300w, https:\/\/novosmedios.gal\/wp\/wp-content\/uploads\/Captura-de-pantalla-2024-10-17-a-las-17.14.05-768x149.png 768w, https:\/\/novosmedios.gal\/wp\/wp-content\/uploads\/Captura-de-pantalla-2024-10-17-a-las-17.14.05-1536x298.png 1536w, https:\/\/novosmedios.gal\/wp\/wp-content\/uploads\/Captura-de-pantalla-2024-10-17-a-las-17.14.05.png 1858w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">PROXECTO DE XERACI\u00d3N DE CO\u00d1ECEMENTO (2024)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organismo: <strong>Ministerio de Ciencia, Innovaci\u00f3n e Universidades<\/strong><\/li>\n\n\n\n<li>Programa:&nbsp;<span style=\"font-size: revert;\"><strong>Plan Estatal de Investigaci\u00f3n Cient\u00edfica e T\u00e9cnica e de Innovaci\u00f3n 2024-2027<\/strong><\/span><\/li>\n\n\n\n<li>Referencia: <strong>PID2024-160337OB-I00<\/strong><\/li>\n\n\n\n<li>Investigadora principal 1: <strong>Jos\u00e9 Miguel T\u00fa\u00f1ez L\u00f3pez<\/strong><\/li>\n\n\n\n<li>Investigador principal 2: <strong>Marta Rodr\u00edguez Castro<\/strong><\/li>\n\n\n\n<li>Duraci\u00f3n: <strong>3 anos (2025-2028)<\/strong><\/li>\n\n\n\n<li>Acr\u00f3nimo do proxecto coordinado: <strong>OpenPSM<\/strong><\/li>\n<\/ul>\n\n\n<div class=\"su-accordion su-u-trim\"><div class=\"su-spoiler su-spoiler-style-default su-spoiler-icon-plus\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Comunicaci\u00f3n e publicidade (en castel\u00e1n)<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">\n<ul>\n<li><span style=\"color: #3366ff;\">Esta\/e publicaci\u00f3n\/resultado\/actividad es parte del proyecto de I+D+i\u00a0<em>Medios de comunicaci\u00f3n p\u00fablicos abiertos en la era de la inteligencia artificial: valor p\u00fablico, sociedad inclusiva e innovaci\u00f3n ecosist\u00e9mica<\/em> (PID2024-160337OB-I00), financiado por MICIU\/AEI\/10.13039\/501100011033 y \u201cFEDER\/UE\u201d<\/span>.<\/li>\n<li>Cita abreviada: <span style=\"color: #3366ff;\">Proyecto <span style=\"font-size: revert;\"><span style=\"font-size: revert;\">PID2024-160337OB-I00 financiado por MICIU\/AEI\/10.13039\/501100011033 y <\/span><\/span><span style=\"font-size: revert;\">\u201cFEDER\/UE\u201d<\/span><\/span><span style=\"font-size: revert;\">.<\/span><\/li>\n<li>Otros casos:\u00a0<a href=\"https:\/\/www.aei.gob.es\/ayudas-concedidas\/comunicacion-publicidad-ayudas-concedidas\"><em>Gu\u00eda recopilatoria de obligaciones de comunicaci\u00f3n y publicidad de las ayudas a la I+D+i concedidas por la Agencia Estatal de Investigaci\u00f3n<\/em><\/a>.<\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"su-spoiler su-spoiler-style-default su-spoiler-icon-plus su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Comunicaci\u00f3n e publicidade (en ingl\u00e9s)<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">\n<ul>\n<li><span style=\"color: #3366ff;\">This article\/result\/activity is part of the R&amp;D project\u00a0<em>Open Public Service Media in the Age of Artificial Intelligence: Public Value, Inclusive Society and Ecosystemic Innovation<\/em> (PID2024-160337OB-I00), funded by MICIU\/AEI\/10.13039\/501100011033 and by \u201cERDF\/EU\u201d<\/span>.<\/li>\n<li>Short reference: <span style=\"color: #3366ff;\">Grant <span style=\"font-size: revert;\">PID2024-160337OB-I00<\/span> funded by MICIU\/AEI\/10.13039\/501100011033 and <span style=\"font-size: revert;\">by \u201cERDF\/EU\u201d<\/span><\/span><span style=\"font-size: revert;\">.<\/span><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Obxectivos<\/strong><\/h2>\n\n\n\n<p>O proxecto OpenPSM parte da hip\u00f3tese de que o feito de que os medios p\u00fablicos adopten estratexias de valor p\u00fablico, constru\u00eddas a partir da innovaci\u00f3n e da participaci\u00f3n dos grupos de interese, \u00e9 beneficiosa desde tres perspectivas: a lexitimidade destas instituci\u00f3ns p\u00fablicas, a sociedade inclusiva e o ecosistema medi\u00e1tico. A partir desta premisa, o proxecto artic\u00falase a partir de tres grandes obxectivos xerais:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Investigar de que forma os medios de comunicaci\u00f3n de servizo p\u00fablico xestionan o seu valor p\u00fablico para avanzar cara un sistema de servizo audiovisual p\u00fablico aberto.<\/li>\n\n\n\n<li>Estudar ata que punto os medios p\u00fablico desenvolven estratexias de gobernanza aberta, as\u00ed como de participaci\u00f3n, di\u00e1logo e cooperaci\u00f3n con grupos de interese, contribu\u00edndo a una sociedade inclusiva.<\/li>\n\n\n\n<li>Analizar como as estratexias de innovaci\u00f3n aberta dos medios p\u00fablico contrib\u00faen a xerar valor p\u00fablico dinamizando os seus ecosistemas sociais, medi\u00e1ticos e industriais.<\/li>\n<\/ul>\n\n\n<div class=\"su-accordion su-u-trim\"><div class=\"su-spoiler su-spoiler-style-default su-spoiler-icon-plus su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Equipo de investigaci\u00f3n<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">\n<ul>\n<li>T\u00fa\u00f1ez L\u00f3pez, Jos\u00e9 Miguel (IP1)<\/li>\n<li>Rodr\u00edguez Castro, Marta (IP2)<\/li>\n<li>Arriaza Ibarra, Karen<\/li>\n<li>Atrio Lema, Yago<\/li>\n<li>Campos Freire, Francisco Manuel<\/li>\n<li>Ca\u00f1edo Ramos, Azahara<\/li>\n<li>Costa S\u00e1nchez, Carmen<\/li>\n<li>Fern\u00e1ndez Lombao, Tania<\/li>\n<li>Llorens Maluquer, Carles<\/li>\n<li>L\u00f3pez Cepeda, Ana Mar\u00eda<\/li>\n<li>Maroto Gonz\u00e1lez, Isaac<\/li>\n<li>Mart\u00ednez Solana, Mar\u00eda Yolanda<\/li>\n<li>Martori Muntsant, Aida<\/li>\n<li>P\u00e9rez Seijo, Sara<\/li>\n<li>Puentes Rivera, Iv\u00e1n<\/li>\n<li>Rodr\u00edguez Martelo, Talia<\/li>\n<li>S\u00e1nchez Pita, Fernando<\/li>\n<li>Ufarte Ruiz, Mar\u00eda Jos\u00e9<\/li>\n<li>Vaz \u00c1lvarez, Mart\u00edn<\/li>\n<\/ul>\n<\/div><\/div><div class=\"su-spoiler su-spoiler-style-default su-spoiler-icon-plus su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Equipo de traballo<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">\n<ul>\n<li>Barrientos B\u00e1ez, Almudena<\/li>\n<li>Campos Rueda, Marcela<\/li>\n<li>Canavilhas, Jo\u00e3o Messias<\/li>\n<li>Costa Oliveira, Maria Madalena<\/li>\n<li>Crespo Pereira, Ver\u00f3nica<\/li>\n<li>Cust\u00f3dio Fraz\u00e3o Nogueira, Ana Gabriela<\/li>\n<li>D\u2019Haenens, Leen<\/li>\n<li>Direito Rebollal, Sabela<\/li>\n<li>Dragomir, Marius<\/li>\n<li>Pereira Fari\u00f1a, Jos\u00e9<\/li>\n<li>Garc\u00eda Verdugo Peralta, Carlos<\/li>\n<li>Fieiras Ceide, C\u00e9sar<\/li>\n<li>L\u00f3pez Gol\u00e1n, M\u00f3nica<\/li>\n<li>Mazza, Barbara<\/li>\n<li>Miguel de Bustos, Juan Carlos<\/li>\n<li>Pena Exp\u00f3sito, Claudia<\/li>\n<li>Prieto Arosa, Juan Manuel<\/li>\n<li>Vicente, Paulo Nuno<\/li>\n<li>Zas L\u00f3pez, Ana<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; PROXECTO DE XERACI\u00d3N DE CO\u00d1ECEMENTO (2024) Obxectivos O proxecto OpenPSM parte da hip\u00f3tese de que o feito de que os medios p\u00fablicos adopten estratexias de valor p\u00fablico, constru\u00eddas a partir da innovaci\u00f3n e da participaci\u00f3n dos grupos de interese, \u00e9 beneficiosa desde tres perspectivas: a lexitimidade destas instituci\u00f3ns p\u00fablicas, a sociedade inclusiva e &#8230; <a title=\"Medios de comunicaci\u00f3n p\u00fablicos abertos na era da intelixencia artificial: valor p\u00fablico, sociedade inclusiva e innovaci\u00f3n ecosist\u00e9mica\" class=\"read-more\" href=\"https:\/\/novosmedios.gal\/en\/openpsm\/\" aria-label=\"Read more about Medios de comunicaci\u00f3n p\u00fablicos abertos na era da intelixencia artificial: valor p\u00fablico, sociedade inclusiva e innovaci\u00f3n ecosist\u00e9mica\">Read more<\/a><\/p>\n","protected":false},"author":28,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4667","page","type-page","status-publish"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["gl","es","en"],"languages":{"gl":{"title":true,"content":true,"excerpt":false},"es":{"title":false,"content":false,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/novosmedios.gal\/en\/wp-json\/wp\/v2\/pages\/4667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/novosmedios.gal\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/novosmedios.gal\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/novosmedios.gal\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/novosmedios.gal\/en\/wp-json\/wp\/v2\/comments?post=4667"}],"version-history":[{"count":9,"href":"https:\/\/novosmedios.gal\/en\/wp-json\/wp\/v2\/pages\/4667\/revisions"}],"predecessor-version":[{"id":5153,"href":"https:\/\/novosmedios.gal\/en\/wp-json\/wp\/v2\/pages\/4667\/revisions\/5153"}],"wp:attachment":[{"href":"https:\/\/novosmedios.gal\/en\/wp-json\/wp\/v2\/media?parent=4667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}